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For businesses, government, non-profit organizations, and academia,
Locus is an indispensable daily resource. It's what you need to know, what
you need to do, where you need to look, and who you should be paying
attention to. It's independent, insightful, and instantly applicable to your
business challenges. It's like having hundreds of analysts thinking about
your issues. The answers are always there as you need them. Only Locus
Research & Systems delivers this to you.
Market Research
Locus
market research covers everything from business, government, to academia. Our research reports
provide market forecasts, competitive analysis, vendor profiles, information
on customer requirements and buying patterns, upcoming government policies and
projects, and research at the cutting edge of academia. We offer reports covering markets in Pakistan, and U.A.E. Purchase
requests of our research reports can be made online.
Surveys, Empirical Research,
and Data Collection
Surveying and data collection are the core focus areas at
Locus. Please read in more detail
about our Survey Questionnaire Design, Data Collection, Analytics and Reporting
tools and services.
Some of the typical types of surveys that Locus performs:
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Census
surveys
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Consumer
lifestyle surveys
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Customer
satisfaction surveys
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Distribution/merchandising surveys
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Corporate
image surveys
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Employee
surveys
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Market
experiments (shop tests, test markets)
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Mystery
shopper surveys
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Competitive research
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Packaging
research
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Price
sensitivity surveys
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Product
placement tests
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Usage and
attitude surveys
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Urban planning and
environmental surveys
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Skill level surveys
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Land-use surveys
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Engineering Surveys (transport, water
level, and other field surveys). Please see
Engineering Services page for
details.
Decision Support
Locus Decision
Services examine current business issues with a unique combination of knowledge
and services related to specific business problems. Each Decision Service topic
is explored through Decision Points, detailed breakdowns of specific business
issues. The research is presented in an easy-to-read, solutions-oriented format.
With the combination of market-driven research and access to Locus analysts,
clients benefit from the interpretation and application of our research to their
individual business requirements.
Locus Decision Instruments provide a
comprehensive perspective of market, technical and competitive landscapes. The
four analytical tools examine the past, present and future to help clients make
the most informed strategic and tactical business decisions.
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Dashboards:
Intuitive and interactive, Dashboards are online analytical tools that
provide a snapshot of the current environment for an array of markets,
regulations and technologies.
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Forecasts:
These highly segmented and detailed projections of market indicators
facilitate sound business planning.
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Trackers:
Trackers enable tactical comparison and strategic analysis of up-to-date,
proprietary and normalized industry-specific metrics.
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Surveys:
By taking the pulse of the marketplace, Surveys help clients better
understand their target customers, predict product and service demand, and
monitor the impact of change.
Please
click here to request more information.
Feasibility & Strategic Studies
Research is particularly
relevant when new business initiatives are considered. Be they a new company, a
new service, product diversification or entering a new market; understanding the
investment implications, required marketing effort and likely demand is
critical. Feasibility studies evaluate the commercial viability of business
concepts, so that investments are re-assured by a factual insight of
opportunities and how best to exploit them. Or, as the case may be, such a study
can prevent costly misjudgments.
As most
feasibility studies deal with complex topics, Locus deploys professional
specialists in a relevant field who have the insightful experience and expertise
needed to render the feasibility study reliable and actionable. In almost all
cases will a study be backed by solid market research conducted by qualified
market researchers.
Please click here to
request more information.
Custom Research
Helps businesses of all
kinds create effective Internet and high-tech business and market development
strategies. Custom Research analysts possess both the domain knowledge and
research expertise to develop structured, detailed research and analysis in
response to a wide variety of client-specific issues. Every custom engagement
delivers personalized and in-depth data, strategic analysis, and
recommendations. Some of the more typical engagements include the following:
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Market opportunity
assessment: Provides
an in-depth evaluation of specific opportunities in the marketplace
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Product road map
testing (or defining road maps or hypothesis testing):
Tests specific hypotheses for vendors and service
providers to sell and market
new products/technologies
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Competitive
analysis: Evaluates
a vendor's or service provider's position in the market through
competitive profiling and analysis
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Business and
technology strategy consulting:
Assesses whether adoption and/or deployment of specific technologies or
Web-based business strategies is appropriate for a given business
Please
click here to request more information.
Events
Locus events are your
best single source for information on the hottest business issues.
Executives from business sectors, end-user organizations, and the financial community
benefit from the strategic insight and networking opportunities these events
offer. Click here to learn about the upcoming Locus events.
Please click
here to request more information.
Speakers' Bureau
Locus analysts,
Locus' knowledge-network experts are
top-notch speakers as well as credible and dependable industry experts. They
deliver high-impact, relevant, and thought-provoking insight into the hottest
business, technology, policy, and strategic issues. Click here to express your
interest for a speaking engagement on topics currently in focus at Locus.
Please click
here to request more information.
Multi-client Studies
Multi-client studies are
custom research projects that are carried out for a small group of clients.
These studies are highly specialized, and give in-depth analysis and
recommendations to the clients for which the study is conducted. The scope of
each project varies, however, many projects involve extensive primary research
and multivariable analysis of technology trends and adoption.
Please click
here to request more information.
Subscription Services
Whether you need
global, regional, or local market intelligence on a business sector of
importance to you, one of our subscription services can provide it. Locus subscription services provide
a steady stream of insights, analysis, and advice throughout the year, so you
have the market information you need at your fingertips. Use the insights and
analysis provided through our subscription services as the foundation of your
strategic direction to ensure your senior management and investors view your
plans as dependable and credible.
Please click here to
request more information.
Consulting
Locus provides strategic
and tactical marketing services to support the development and implementation of
client's overall market strategies. Our uniquely qualified, multidisciplinary
experts help you develop business strategies, fine-tune product development and
pricing, define and implement marketing goals, assess competitive forces, and
evaluate joint ventures or acquisitions.
Please click here to
request more information.
Go-To-Market Services
Go-To-Market Services
is a collection of Locus content and services packaged for marketing program
delivery and coupled with powerful lead generation capabilities. A dedicated
engagement team works with you to identify the optimal solution and to assure
quality and timely delivery. Your prospects, customers and partners need
information they can trust. Locus Go-To-Market Services expands your options to
meet this need and achieve your marketing goals.
Please click here to
request more information.
Advisory Research
Locus' Advisory
Research helps information technology marketers to plan, execute, and measure
the effectiveness and productivity of their marketing programs. Research
includes marketing measurement and best practice analyses, marketing trends
and analysis reports, and custom research on marketing practices.
Please click
here to request more information.
IT Advisory Tools
Our IT Advisory Tools
comprise a growing set of solutions designed to help optimize your technology
purchasing and deployment decisions. Locus is an emerging leader in the
industry for our rigorous, fact-based approach to facilitating IT decision
making. Our mission is to turn your IT expenditures into sound investments.
Please click here to
request more information.
Data
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Market Forecasts:
Locus Research’s market forecasts have been the most reliable in the
industry. Each year Locus builds and updates dozens of complex models each
year to forecast user participation, costs and revenue across an array of
markets. These models identify key market drivers and inhibitors, offering
clients insight into upcoming changes in their sectors. The forecasts go
through a rigorous debate process and express the collective judgment,
relevant experiences and broad perspectives of Locus's analysts.
- Primary Consumer Research:
Locus surveys a huge number of Internet users each year
from around the world to build a highly nuanced portrait of online
consumers. Drawn from panels of over one million Internet users, these
samples offer a detailed and representative view of the behaviors, attitudes
and intentions of the online user population. Locus's survey data are
available throughout its research products, enabling all clients to benefit
from the insight and depth of the research.
- Executive
Research:
Each year, Locus conducts numerous formal surveys of leading industry
executives to explore their current strategies, attitudes and plans for the
future. Benefiting from access to top decision makers, Locus executive
surveys summarize the perspectives of top executives in dozens of market
sectors.
Bureau Services
Web Bureau Service
Locus' Web Bureau
service is the ideal way to get your internet surveys started without delay.
This will allow you to take advantage of the opportunities that the internet
provides for very fast, low-cost interviewing with the minimum investment.
If you opt for our Web Bureau service, Locus will take care of
the whole process, from setting up your survey to analyzing the collected data.
We can also host and maintain your survey throughout the service period.
Please click here to
request more information.
Highlights
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No hardware or software investment
needed
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Maximal reliability and compatibility
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Substantial time savings on training,
set-up and maintenance needs
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Cost-efficient procedure, where you
can be involved as much or as little as you want
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Ability to monitor survey progress
online
You might only need to set up internet surveys on an ad-hoc
basis. Whatever your situation, our Web Bureau is the perfect
solution. Along with great flexibility and real savings in both time and costs,
you will get peace of mind by having your internet surveys carried out by
experts in the field, from initial design through to final analysis.
Scanning Bureau
Service
For
very large quantities of paper questionnaires we use our own scanning system. We
can deliver raw data, or using one of our other services, provide you with the
completed tabulation.
Batch Tabulation/Data Entry Service
Locus can take your data in whatever format (paper, database, video, etc) and
perform data entry services, and tabulate your data into neat and highly
analyze-able formats.
Survey Design & Survey Templates
Locus can help you with designing your survey, or can provide you with survey
templates for literally hundreds of different survey topics and themes.
Call Center Technology
If
you would like to do the telephone interviewing yourself, but would like to use
the call center technology at Locus, let us know how many seats, your schedule,
and whether you need interviews recorded, transcribed, tabulated, and analyzed.
Models & Analytics
Given your business question, Locus analysts can work on models using their core
expertise. Often, models need to be corroborated or developed fully with the aid
of empirical research, and Locus then designs and conducts extensive research to
get to the required data. The data is then subjected to various types of
analytics, and applied back to the model to refine it.
Analytics include sophisticated statistical techniques and simulations (using
advanced software tools), and, at times, rigorous and special-purpose
hand-crafted mathematical techniques.
Please click here to
request more information.
Media
Outreach: Productions, Publications, and Documentaries
Productions & Documentaries
As
an important component of its knowledge-based services, Locus provides content
and research, for productions and documentaries for your organization or
project. The actual production (audio, video) are done in partnership with
prestigious partners specializing in the productions business.
Publications
Locus provides research and content for any type of publication (business,
government, academic), and also carries out type-setting and layout of the
material. For electronic publishing, Locus offers web-site publishing services,
CD writing services, and e-mailing services. Paper-based publications are done
in partnership with prestigious partners specializing in the printing business.
Highlights:
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Corporate Introductions & Profiles
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Project Synopsis & Documentaries
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Organizational News-letters
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Public Outreach and Press releases
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Advertisements
Locus partners with several highly professional publication houses, production
houses, printing presses, and radio and TV channels to ensure that your media
outreach campaign is right on the dot, and the maximum value for your
investment. Please click
here to request more information.
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