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Survey Methods, Survey Questionnaire Design, Data Collection, Analysis & Reporting
Personal Face-to-Face
Interviews
conducted by trained staff is an important survey method supported by Locus.
Interview staff can conduct on-the-spot interviews in various geographical areas
of the country, and can work under to tight scheduling needs.
Also, if your
organization needs a
powerful software solution to support your face-to-face interviewing, please
contact Locus.
Telephone
Interviewing & CATI (computer
aided telephone interviewing) is used
for carrying out survey research over the telephone. The system manages the
sample (contact details), appointments, callbacks, open-ends (voice or written
answers) and reporting. The advantages of a centralized management approach make
Locus CATI a cost-effective solution from the smallest to the largest CATI site.
Highlights
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Tight integration with our survey design tool
for highly
productive survey creation and deployment
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Full support for interviewers, coders,
open-end editors, key-entry
operators, supervisors and consultants
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Screen navigation, sorted answer lists and
fast text searching on answers
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Ability to redo a question or go back to a
specified question, with data
integrity protection
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Supervisor facility for managing surveys,
people, reports and the whole
system from one central menu
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Full time zone support and automatic
appointment fulfillment
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Multi-dimensional quota control with
facilities to monitor and change quotas
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Integrated sample management, with up to 100
user defined queues per survey to record and manage sample states, allowing
highly complex and customized sample management
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Full support for open-ended responses with
reporting and coding facilities
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Highly scalable system, able to handle the
most complex surveys and the largest call-centre activity
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Available on a variety of hardware and
operating system platforms
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Ability to display more than one question on
a screen
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Fully integrated with auto-dialing and audio
record/playback system
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Extremely fast and powerful call algorithms
delivering large ROI
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Locus's sample management engine controls
call distribution
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Recording of open-end responses/playback to
coder stations
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Instant replay of open-ends to respondents
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Real-time audio/visual monitoring of agents
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Real-time call logging for interactive
agent/survey productivity analysis
Locus CATI
provides a complete set of dedicated supervisor screens, which give total
centralized control over the allocation and scheduling of work. Comprehensive
monitoring and reporting makes the system easy to manage, and you can “drop-in”
on any interview as it takes place without even leaving your seat. This enables
you to monitor both audio and screen for quality control purposes. Locus TCI
even allows you to record complete interviews, both audio and video, for future
playback and review.
Web Based Surveying /
Polling
Researchers all around the world have been experiencing the
benefits of internet-based surveys. Lower set-up costs, higher response rates
and faster data processing are just some of them.
Locus Web Center, an advanced solution for Internet surveys, is
perfectly suited for a variety of applications, including market research,
evaluation surveys, panel research and customer satisfaction surveys.
Highlights
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Support for
all question types (single, multiple, quantity, text and open-end)
and various formats (grids, drop-down boxes, etc.)
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Full logic
and data checking to ensure your data is always clean and ready for analysis
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Ability for
the respondent to review and amend answers easily (if allowed to do so)
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Support for
open, password protected and pop-up surveys
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Full
multimedia support, including image, sound and video files
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High
concurrency support with load balancing
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Sample and
quota management facilities and ability to complete unfinished interviews at
respondent’s convenience
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Fully
customizable and extremely flexible user interface
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Custom page
support for creative question design using Flash, JavaScript
or Active Server Pages
Mobile SMS Surveying
In order to take advantage
of the growing prevalence of mobile devices, Locus offers SMS based surveying
and polling services. This method is highly economical and fast to set up.
Highlights
- Immediate view of
survey results on the web
- Fast Web-based setup of
mobile SMS survey
- Customizable
"call-backs"
for survey respondents. Call-backs include: emails, phone-calls, fax-backs,
snail-mail, SMS, MMS, etc.
On Site Surveying
The combination of low-cost, powerful, portable PCs, wireless
networking, a secure Web-based interviewing platform and a wide variety of
devices on which to run Web browsers, now allows researchers to take advantage
of the very latest technology. Venue-based research projects, from small hall
tests to major car clinics, can now benefit from highly cost-effective, fast and
state-of-the-art data collection.
Locus OnSiteCenter brings together all of the components in a
single comprehensive system to transform your venue-based data collection
activities. Eliminate paper and data entry, dispense with traditional CAPI and
having to manage the transfer of questionnaires and data to and from a large
number of laptops. Get real-time data, and make questionnaire changes on-the-fly
as required without having to transmit the changes to multiple laptops. Enhance
the respondent experience and reduce the reliance on interviewer-led
questionnaires by allowing self completion where appropriate.
Highlights
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Support for
all question types (single, multiple, quantity, text and open-end) and
various formats (grids, drop-down boxes, etc.)
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Full logic and
data checking to ensure your data is always clean and ready for analysis
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Ability for
the respondent to review and amend answers easily (if allowed to do so)
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Full
multimedia support, including image, sound and video files
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Sample and
quota management facilities and ability to complete interrupted interviews
at respondents' convenience
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Fully
customizable and extremely flexible interface
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Turnkey
solution comprising all hardware, customization, software and support
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Respondents
use a Web browser running on a wide variety of devices - laptop PCs, tablet
devices, small hand-held PDAs
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Highly
scalable; from the smallest church hall to the largest exhibition area
Research / Survey Design
at Locus is a key offering to clients in enabling the design and development of
optimal research study design and survey questionnaire design, and method of
survey implementation.
Highlights
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Research
Study Design (bearing in mind budgets and timelines of the Client)
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Multiple
options for carrying out research study / survey (personal interviews,
telephone, web, SMS, email, fax, Computer-based IVR)
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System is designed to be extensible and
customizable, allowing you to
tailor operations to your precise requirements
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Accommodates a wide range of sample sources
in differing formats
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Real-time updating of
sample/survey/quota/people screens
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Customizable reporting options
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Scripting to invoke external components (e.g.
a remote database)
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Interviewing via Internet browser
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Real-time user monitoring via an Internet
browser
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Automated addition of sample
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Extensive automation scripting technology
available, including scripting
during the interview process
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Open software for high level of automation of
traditionally manual tasks
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Automated
data export to wide range of industry standard formats
Data Entry and
Scan Center
Locus offers
data entry for survey results. Further, survey form scanning is a powerful and flexible
solution for processing paper forms and market research questionnaires.
The main
Locus Scan Center modules cover questionnaire set-up, production (scanning,
editing, verifying, reporting and coding) and system administration. The
complete Locus Scan Center system ensures that data is collected quickly,
efficiently, accurately and cost effectively.
Highlights
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Integrated, flexible and fully scalable
system
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Powerful batch control facilities
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Ability to process different jobs at the same
time, maintaining scanner
productivity
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Collection, coding and reporting of open-end
responses treated as an
integral part of the whole data capture process
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Wide range of scanning hardware supported
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Powerful workflow management, to enable users
to move jobs efficiently through the scanning, reading, editing, verifying
and archiving process
Locus
Scan Center allows the user to define everything that happens to the
questionnaire as it travels through the system. This includes the areas from
which data is extracted, what editing, routing and verification are required,
and how this work should be carried out by the system.
Computer Aided Personal Interviews (CAPI)
Mobile CAPI is a robust tool that combines mobile and PDA
technology to make field research faster and more effective than conducting
surveys on paper.
Market researchers can create surveys,
collect survey data, transmit results and receive updated surveys - all via a
PDA and all in real time. Surveys can be modified and PDAs updated in minutes,
allowing research projects to be fine-tuned on the fly and dramatically reducing
the time needed for data collection, data processing, reporting and analysis.
Highlights
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Combination
of Web-based and mobile technology eliminates manual data input to save time
and costs
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Potential
savings on mail sorting, postage, photocopying and handling of paper
questionnaires
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Clean data
collection and minimal need for edit checking - no more lost pages, messy or
incomplete surveys
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Instant
integration into statistical analysis packages via CSV
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Significant
savings in field management costs and time, such as tracing lost
questionnaires or contacting interviewers
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Ability to
react almost instantly to client requests for questionnaire modifications
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Ability to
produce client reports from real-time data collection
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Improved
respondent perception of field interviewers
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Overall
improvement in the field and data management of the project
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No bulky
paper questionnaires to carry - the PDA is all the equipment needed
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No need to
sort paperwork or post completed forms after interviewing sessions
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Questionnaires always arrive on time
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